NCAA previously prohibited student athletes from employing brokers to operate business interests for themselves. In addition, NCAA also prohibited athletes from obtaining salaries from schools except for very few examples.
Xinhua News Agency, Washington, April 29 (reporter Wang Jiyi) The Council of the American College Sports Association (NCAA) issued a statement on the 29th local time, expressing its support for student athletes to gain benefits through rights such as name rights and portrait rights, this new measure may be officially implemented from next year.
NCAA previously prohibited student athletes from employing brokers to operate business interests for themselves. In addition, NCAA also prohibited athletes from obtaining salaries from schools except for very few examples. In NCAA’s view, this is the biggest difference between school sports and professional sports.
Previously, NCAA was criticized for the controversy of student athletes. Many voices of doubt believed that student athletes played hard, bringing reputation and great benefits to their schools, their alliances and the entire NCAA, however, it is unreasonable that many other students can make money through their own skills, such as painting, music, etc. Student athletes should also treat them equally.
Last year, California in the United States passed a law allowing student athletes to obtain commercial benefits through various channels. If the school to which they belong prohibits student athletes from benefiting, it would be illegal. Although this law will not take effect until 2023, many states in the United States follow suit, which conflicts with many current NCAA regulations. Under great pressure, NCAA has loosened its mouth many times, indicating that it will keep pace with the times.
According to media reports, after this official statement, NCAA’s league matches at all levels will issue new rules before next January and take effect in the 2021-22 academic year of major colleges and universities.
Although the commercial value of the vast majority of student athletes is not very great, due to the extremely high level of many games under NCAA, the attention is great, such as rugby, basketball, baseball and other projects, in addition, it also includes many Olympic projects with advantages in the United States. This new regulation will definitely make a considerable number of elite student athletes earn a lot of money and become millionaires and even multimillions early, according to some professional sports brokers, there are currently hundreds of student sports stars with potential commercial value.
However, before these student sports stars officially “debuted”, NCAA still had many problems to be solved. For example, these athletes could not take money directly from the school, in order to clarify the student identity of these athletes, rather than the “employee” identity of the school, when these students receive business endorsement, you can’t “talk” about your school or the alliance where your school is located “. For example, NCAA also needs to find ways to stop some brokers from using these commercial contracts to induce high school students to choose a specific university.