In 2019, Li Ning group deepened and implemented the development strategy of “single brand, multi-category and multi-channel”, further improved its product power and brand power, comprehensively laid out marketing resources, and accelerated the improvement of channel efficiency and operation efficiency, consolidate and optimize Li Ning experience value.

Xinhua News Agency, Beijing, March 27, Li Ning group released its annual performance as of December 31, 2019 on the 27th. During the year, the group’s revenue reached 13.87 billion yuan, up from 2018, and gained an annual report card with soaring profits. During the period, the net profit increased by 110% year-on-year to 1.499 billion yuan. After deducting one-time profit and loss unrelated to operation, the net profit increased by 77% year-on-year to 1.266 billion yuan, and both core financial indicators exceeded market expectations.

In 2019, Li Ning group deepened and implemented the development strategy of” single brand, multi-category and multi-channel “, further improved its product power and brand power, comprehensively laid out marketing resources, and accelerated the improvement of channel efficiency and operation efficiency, consolidate and optimize Li Ning experience value.

The Group continues to focus on the five core categories of basketball, running, training, badminton and sports fashion, dig deep into the core competitiveness of products, and continue to strengthen the professional sports attributes of the brand, plus-sized invest in sports technology research and development and product performance optimization to strengthen product reputation. At the same time, the group actively displays creative brand images, accurately capturing and refining trend elements. The group has successively attracted consumers’ attention through “China Li Ning”, Fashion Week, cooperation with designers and cross-border joint names, effectively expanding consumer groups and further improving product power and brand power.

In 2019, Li Ning was empowered by science and technology as a professional product. The group launched the” Li Ning Yi “flick technology independently developed, aiming at creating a world-class professional running shoe matrix. Last year met the 70th anniversary of the founding of New China. Li Ning, as a leading national brand, provided sports equipment for the mass matrix team during the National Day celebration. In addition, Li Ning also became the exclusive partner of sports equipment of the Chinese delegation in the 7th World Military Games. Li Ning, executive chairman and co-chief executive officer of

group, concluded:” in 2019, the demand for sports consumption was increasingly subdivided, and we continued to focus on building and consolidating the value of Li Ning experience. Through diversified strategies, the advantages of online and offline platforms are integrated, and digital marketing strategies are used to further connect brands with different consumer groups and enhance Li Ning’s brand image and value.”

Talking about the impact of the new coronavirus on the group, Li Ning said that the ravages of the new coronavirus may make the industry as a whole face a severe test in 2020. “Since the outbreak of the epidemic, the group has been paying close attention to the epidemic trend and the market situation. In the face of the crisis, the group has responded quickly and launched all employees to fight against the” epidemic “together to minimize the impact of the epidemic. We believe that after the epidemic, people will pay more attention to physical exercise and physical strength, and the industry potential remains to be released.”

By 上海

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