Tiktok provides an excellent opportunity for clubs in the field of digital media, which helps Bayern image to get closer to fans and bring better experience.
Xinhua News Agency, Berlin, May 14 (Reporter Liu Wei) the German Bayern Munich club announced on the 14th that it had reached an official cooperation agreement with TikTok, which has become a short video partner in Bayern China since this month.
Jurge Wacker, director of internationalization and strategic affairs of Bayern club, said: “I am very happy that Bayern has reached a cooperative relationship with TikTok. Tiktok provides an excellent opportunity for clubs in the field of digital media, which helps Bayern image to get closer to fans and bring better experience. Under the current background of the new Crown epidemic, it is very important to communicate through the digital media platform. Even after the epidemic is over, this trend will not fade.”
Lu Wen Kaspa, president of the Asia Pacific region of the club, said: “Cooperation with TikTok means another important step forward in the field of digital platform innovation. In China, a lot of communication is done through social media. Short videos are a new trend in social media. Bayern expects to provide different content for fans through cooperation with TikTok to enhance the popularity of Bayern brand in China.”
In July 2018, Bayern Munich officially entered TikTok, with nearly 800000 fans so far. Striker Levandowski officially joined TikTok on May 13, becoming the second Bayern player to join TikTok after Thomas Muller. As of January 2020, there were more than 0.4 billion active users on TikTok day.