Xinhua News Agency, Beijing, December 27, 27th, “Hengyuanxiang cheers for the Olympics” 2020 key project Conference was held in Beijing. The reporter learned that the New Year’s Eve of 2020 “China and” Olympic Museum New Year series activities will be held in Lausanne, Switzerland, Beijing TV Station Winter Olympics documentary channel will also launch an interview program called “Cheer for the Olympics.
On the New Year’s Eve of 2019, the first overseas special session of “Cheer for the Olympics”-“China Red” series was held in Lausanne Olympic Museum. On New Year’s Eve 2020, the event will come to the Olympic Museum for the second time.
The theme of this activity is “he”, including “China he” He Jialin art exhibition and the Spring Festival dinner. The President of the International Olympic Committee Bach and many guests will come to the scene in person, celebrate the Spring Festival with overseas Chinese in Switzerland. It is reported that He Jialin, curator of the National Academy of Painting, made a special trip to create 10 works for this activity.
Yu Zaiqing, vice chairman of the International Olympic Committee and vice chairman of the Beijing Winter Olympic organizing committee, said at the press conference: “It is very important to hold the Olympic Games to leave the Olympic legacy. In recent years, ‘cheer for the Olympia’ has held many activities at home and abroad, it will also leave us rich cultural heritage.”
In addition, from January 4 next year, the Winter Olympics documentary channel of Beijing TV station will launch the interview program cheer for the Olympics. The program is planned to be broadcast every Saturday night, and more than 100 well-known artists will be invited to tell their artistic life and Olympic feelings.
The two projects to be launched have received active participation from the strategic partner of “Cheer for the Olympics” and Hengyuanxiang Group, the official sponsor of Beijing 2022 Winter Olympics and Paralympic Games. Liu Ruiqi, chairman of Hengyuanxiang Group, and Chen Zhongwei, general manager, also came to the conference site.
Wu Aihua, the chief director of the project “Cheer for the Olympics”, said that in 2020, “Cheer for the Olympics” will cooperate with Tokyo Olympic Games to hold more high-quality exhibitions at home and abroad to better spread the Olympic spirit.
“Cheer for the Olympics” is a cultural and sports project authorized by the International Olympic Committee, which aims to combine Chinese culture with Olympic culture, publicize and promote Beijing 2022 Winter Olympics and Winter Paralympic Games, at the same time, it uses the diversified expression of sports culture, an international element, to show Chinese culture and art to the world through the Olympic stage, and to build a platform for Chinese artists to go to the world.