For the domestic ice and snow industry, the ambitious 2020 Fu was in crisis as soon as it started. Can a new turn be ushered in when spring blossoms bloom?
Xinhua News Agency, Chengdu, March 5th (Sun Xiaohui) when the warm spring is not coming, it was originally a travel plan for many families to enjoy the happiness of ice and snow sports in the snowy snowfield. However, with the spread of the new coronavirus epidemic, all this has become a bubble. People can only stay at home and watch the ice and snow melt.
For the domestic ice and snow industry, the ambitious 2020 Fu was in crisis as soon as it started. Can a new turning point be ushered in when spring blossoms bloom?
△On March 6, 2018, a ski lover stood up after falling down on the intermediate snow trail. Xinhua News Agency reporter Teng Jiying took
sudden changes
“This epidemic has caused us to lose 4 million.”
The head of Jianfei children’s sports growth College told Xinhua sports on Jack Zhang.
Jianfei is a training institution focusing on children’s outdoor physical training. Early on, he started with table tennis and basketball and began to turn to skiing in 2013. Before the outbreak, Jianfei had already arranged a new children’s ski training camp at Chongli district, Zhangjiakou city, Hebei province, at that time, foreign professional coaches and domestic coaches will be invited to conduct centralized training for children. However, with the severe epidemic situation, Jianfei finally canceled this training camp and chose to refund the parents in full.
“Site, accommodation, equipment, certificate…… Including the round-trip tickets and class fees of foreign teachers, we have already prepared them, but there is no way to return them. After all, the health and safety of children are the most important.” It is understood that the average fee for this training camp is about 15,000 yuan, and some parents chose not to refund the tuition because of their trust in Jianfei, which will continue until next year’s training camp.
Currently, due to the epidemic, Jianfei can only turn to online courses, and relieve economic pressure through the training method of professional coaches leading children to do online physical fitness courses.
“The current online courses have one-to-four, one-to-many and other forms. The one-to-many fee is about 200 yuan per section, and the one-to-four fee is about 500 yuan per section.”
When talking about the impact of the epidemic, Jack Zhang said frankly that because a certain economic Foundation had been accumulated in the early stage, the loss of 4 million was within the acceptable range. Unfortunately, even if the epidemic ended, this year’s ski training camp is also unable to be launched because it is out of season. Ice and Snow Training entered a wide range of empty windows in 2020.
“The Beijing Winter Olympics finally added a fire to the ice and snow project. It turned out to be hot, and now it is poured with a basin of cold water……” Jack Zhang was quite depressed.
△On March 6, 2018, a ski lover practiced sliding on the primary snow path. Xinhua News Agency reporter Teng Yuying took photos of
The cold wave stinging the ice and snow industry
More than Jianfei. It is reported that the development of the epidemic has caused the domestic ice and snow industry income to fall in a cliff. The inventory of snow gear stores and the opening of Winter camp were severely hit. Since January 24, major outdoor snowfields in the north and indoor snowfields in the South have been gradually cleared to thank customers. The whole ice and snow market has entered the freezing period, and almost all events have been stopped.
As planned, the Alpine Skiing World Cup held in Yanqing Xiaohaituo on February 15-16 was canceled, which was the first Alpine Skiing World Cup held in China and the first Test match of Beijing Winter Olympics; the “14th Winter” originally planned to be held in Inner Mongolia in February was postponed; And the annual industry event ISPO Beijing and Asia Pacific snow forum were also canceled.
Previously, with the 2022 Beijing Winter Olympics in full swing, China’s ice and snow industry also entered the fast lane of rapid development. The national and local governments have successively issued “ice and snow sports development plan (2016-2025)”, “mass winter sports promotion and popularization Plan (2016-2020)”, “National ice and snow field facilities construction plan (2016-2022)”, “national winter sports competition Management Measures (Trial)” and other policies to guide and promote the development of ice and snow industry, ice and snow industry has become “hot economy”.
The ice and snow heat has brought many domestic industry giants into the game one after another. Vanke and rongchuang are one of them.
In January 2017, Vanke Group established the ice and snow business unit. “Vanke met a once-in-a-lifetime opportunity in the industry.” Ding Changfeng, then CEO of the ice and snow business department, commented on the ice and snow business of Vanke. However, with the outbreak of the epidemic, tourism has suffered a major impact, and ice and snow tourism is no exception.
Jilin province was less affected by the epidemic. On February 24, the Songhua Lake Ski Resort, a subsidiary of Vanke, began to resume business gradually, but the number and duration of admission were still strictly controlled. Faced with huge losses, Songhua Lake Ski Resort in Vanke barely made up for some by its meager revenue.
Another real estate boss, Sun Hongbin, chairman of rongchuang, has also entered the ice and snow industry in recent years, spending huge sums of money to build rongchuang Snow World in Harbin, Guangzhou, Wuxi, Kunming and other places, it has many advanced 4th generation indoor ski resorts. Due to the impact of the epidemic, the rongchuang snow world in the above four places has not resumed business so far, and the golden period of winter vacation, which was expected to make a lot of money, is cold.
Among those who are enthusiastic about the ice and snow industry, the listed company, Orijin, whose ice hockey team participated in the Silk Road Ice Hockey Super League. The league brings together 30 teams from China, Russia, Kazakhstan and other countries.
After the spread of the epidemic, auregin’s home games all moved to Russia, losing not only box office revenue, but also the communication and interaction with domestic fans was interrupted.
Although the epidemic has brought many obstacles to the promotion of ice and snow sports and the development of ice and snow industry, there will always be an end. When the epidemic ends, will the ice and snow industry usher in a rebound development?
△On March 6, 2018, ski coaches from all over the world participated in the training in the snowfield. Xinhua News Agency reporter Teng Jiying took
When spring blossoms bloom, will it usher in a turning point?
The 19-20 snow season in China has basically ended. Outdoor snow fields can only be resumed in the next snow season, when indoor snowfields can resume business depends on the development of the epidemic and the government’s control policies.
When talking about the development of ice and snow industry this year, Peng Weiyong, deputy director of the economic department of the State General Administration of Sports, mentioned in the previous question of the reporter that this year’s ice and snow industry is facing the most adequate preparation and the worst market performance.
Peng Weiyong said frankly that in recent years, influenced by favorable policies, the enthusiasm of social subjects to build ski resorts has continued to increase. So far, more than 770 ski resorts have been built, however, affected by the epidemic, the passenger flow of these ski resorts fell off the cliff, and the number of receptions in Hebei’s ice and snow venues fell by 2.78 million compared with that in 2019. With the opening of the Beijing-Zhang high-speed railway at the end of last year, the ski resorts along the line have made sufficient preparations and relatively large investments in human resources, material resources and environment, however, the sudden epidemic made the market performance as bad as winter.
Even if the epidemic situation basically ends in the middle of March according to optimistic assessment, the operational snow season in 2020 is basically over. How can we remedy the loss?
Peng Weiyong said that three major measures will be implemented at the level of the general administration. The first is to implement the “hundred cities and thousands of ice” plan, plus-sized the construction of ice and snow venues, and popularize the ice and snow sports of teenagers, further implement the action plan of 0.3 billion people participating in ice and snow, and increase the population involved in ice and snow sports. Secondly, it is necessary to guide local sports departments to innovate measures and accurately implement policies. For example, Beijing has given water and electricity subsidies to skating and skiing venues, and Jilin has given special subsidies to tourist ski resorts. Finally, we should play the role of China’s ice and snow industry alliance, build a communication bridge between the government and enterprises, do a good job in industry services, and innovate the product structure and operation mode of ski resort’s four seasons operation.
As for whether the ice and snow training industry will have a rebound growth next year, the Jack Zhang of deep ice and snow training think it is unlikely.
“Next year is expected to be the same as this year, maintaining an increase of about 20%, and there will be no large-scale increase.”
Jack Zhang said that ice and snow training programs are different from other sports training programs. Due to the restrictions of teachers, venues and other conditions, the cost is relatively high and the cost is also high. It is difficult to achieve market sinking in the short term, “Our current customers are mainly middle and high-yield families in China.”
Different from the ice and snow training industry, under the policy support and environmental infection, ice and snow tourism will usher in new vitality next year.
Peng Weiyong believes that through the efforts of government and enterprises, the spring of ski resort will surely come. We also hope that after experiencing the haze of the epidemic, the domestic ice and snow industry can usher in a real spring.