According to reports, during the new cooperation period, China Mobile Migu will join hands with CBA alliance to set up 5G joint laboratory, carry out innovative exploration and cooperation based on 5G, and jointly build 5G + full-scenario technology application, bring better CBA technology experience to fans.
Xinhua News Agency, Beijing, April 8th, 8th, China Mobile Migu company and CBA alliance held the signing ceremony of 5G strategic cooperation “cloud” with the theme of “AI fight, he said that on the basis of the good cooperation in the last cycle, the two sides decided to carry out strategic cooperation and upgrade around 5G and set up a 5G joint laboratory to help Chinese professional basketball enter the 5G era, it brings the full-scene immersive experience of” 5G + sports “to the fans.
It is reported that through this cooperation, China Mobile will become the official partner of CBA in the next five years, and its Migu company will become the strategic partner of CBA digital media in the next five years and the exclusive partner of 5G + in all scenarios, get Internet broadcasting rights for all CBA leagues, all-star weekends and exclusive IPTV broadcasting rights for operators in the next 5 years.
Yao Ming, chairman of China Basketball Association and chairman of CBA Alliance, said: “In the next five seasons, CBA will work with Migu to jointly formulate 5G smart venue standards based on China Mobile’s ahead TEC advantages, improve the production level of high-definition signals, provide mobile exclusive CBA membership services for national fans, and comprehensively improve the experience of CBA fans watching the game.”
Jian Qin, vice president of China Mobile, said that in the new cooperation cycle, China Mobile Migu company will set up a 5G joint laboratory with CBA alliance to explore more live transfer technology based on 5G network transmission, promote the innovation of business model, bring more diversified and immersive “CBA on the cloud” to the fans and friends, and jointly promote the popularization of basketball culture in our country.
Earlier, China Mobile Migu and CBA alliance held hands for the first time on October 15, 2018 and signed a strategic cooperation agreement. During the cooperation period, relying on the advantages of China Mobile’s network technology, the two sides launched a series of innovative technologies such as 5G + Ultra HD + AI + XR, bringing users 5G +4K/8K + VR live broadcast of sports events, opened the new home court of 5G ultra HD watch in CBA league.
According to the introduction, during the new cooperation period, China Mobile Migu will join hands with CBA alliance to set up 5G joint laboratory, carry out innovative exploration and cooperation based on 5G, and jointly build 5G + full-scenario technology application, bring better CBA technology experience to fans. At the same time, the two sides will jointly formulate technical standards for CBA competition production based on 5G, innovate online and offline product forms, and jointly develop the Chinese basketball market.
In addition, during the new cooperation period, China Mobile Migu Simone Linxi will serve as the official virtual anchor of CBA; China Mobile Migu and CBA alliance will also cooperate on authorized goods and Migu coffee.