On 30th, the slogan, Emblem, mascot and franchise global conference of the 31st World University Summer Games in Chengdu 2021was held in Dayun village of Chengdu University.
Xinhua News Agency, Chengdu, December 30 (Reporter Chen Di, Xu Ru) on the 30th, the slogan, emblem, the mascot and franchise global conference was held in Dayun village, Chengdu University.
At the press conference, the Chinese and English slogan of Chengdu Universiade was officially released-The Chinese slogan was “in Chengdu, achieve every dream”. The corresponding English slogan is “ChengduMakesDreamsComeTrue”.
Zhou Xiaojun, a member of the Chengdu Universiade slogan, emblem and mascot review committee, interpreted the connotation and significance of the slogan, emblem and mascot. He introduced that the main body of the emblem of this Universiade combines the Sunbird of one of the symbolic elements of Tianfu culture on the basis of the English letter “U” corresponding to the World University Games. The emblem consists of four gradient blocks: emerald green, bright red, bright yellow and Lake Blue. It corresponds to the concept of green, wisdom, vitality and sharing in Chengdu Universiade, and is in one continuous line with the symbol elements of the International Federation of Sports.
The mascot of the Universiade is a giant panda named “Rong Bao. In addition to the “31” flame torch in hand, Rong Bao’s ears, eyes and tail also show the flame form.
According to the introduction, the emblem and mascot of this Chengdu Universiade both reflect “Chengdu Taste” and “Tianfu culture”. The emblem design selects sunbird, one of the symbolic elements of ancient Shu civilization and Tianfu culture. In ancient times, Sunbird carried people’s desire and determination to pursue light, hoping to highlight the positive spirit of self-improvement and high-spirited in Tianfu culture.
The mascot “Rong Bao” of the Universiade, which has attracted much attention from the outside world, was created based on pandas. The panda, known as the “national treasure”, is a unique symbol of Chengdu’s external communication and a personalized business card with high popularity in the land of abundance. It is reported that Rong Bao’s facial conception refers to the facial makeup style of Sichuan opera, a treasure of traditional art, which is another innovative embodiment of Sichuan opera, a Chinese intangible cultural heritage, keeping pace with the times.
It is understood that the selection of slogans, emblems and mascots took more than 3 months and received contributions from more than 7,000 slogans, nearly 2,000 emblems and nearly 1,000 mascots around the world. After the preliminary evaluation and final evaluation work of the review committee of the Preparatory Committee, the national online voting, online praise activities, expert professional checks and optimized design, the results were officially born.
It is reported that in the summer of 2021, more than 10000 athletes from about 170 countries and regions are expected to come to Chengdu to participate in the competition. At that time, Chengdu will also open a special train for the “great luck” subway.