The Football Association strictly entered and pushed forward financial supervision-
How to “squeeze bubbles” in small and medium-sized professional football clubs
The new Crown epidemic was gradually controlled and the sunshine was gradually shining. The following week, chinese football has to determine the pattern of professional league matches for this special season this year.
Last week, four Chinese and B clubs that expressed their wishes received the notice from the Chinese Football Association on submitting applications and related materials for 2020 professional league matches submitted by relevant clubs. The deadline for the supplementary application and related materials is March 13-these four Chinese and B clubs are ready to make up for the China League (some Chinese and a clubs are dissolved and withdrawn), but the quota has not been determined yet, while at the level of the Chinese Super League, the only suspense gathered on Tianjin Tianhai.
The urgent desire to survive made Tianjin Tianhai, the Super League club that tried hard to guarantee the success last year, announce the “zero-yuan transfer” on March 5 “. Five days later, the complicated transfer negotiations were going on like the speed of life and death. The fate of this team not only made many Tianjin fans worried, but also made many Chinese Super League fans “have a heart of Qi and Qi”-at home, the balance point between the public welfare attribute and the commercial attribute of professional league is not easy to grasp. No matter the fans or players, they are not willing to see a team holding their love “die of accident”, “Everyone can accept the normal metabolism of the team, but at present, everyone is particularly unwilling and has no place to work.” A Tianhai player described his feelings to the reporter in this way.
Can fans and players come to Tianjin Tianhai to “land” as expected? After “landing”, can the club hand over an answer sheet that satisfies itself and most fans in the new season?
The first question can be seen before March 14-March 14 is the deadline for the publicity and transfer of Tianjin Tianhai club; The second question requires the club and the team to answer in one season, the premise is that the team is really “back to life”.
Strictly speaking, Tianjin Tianhai is a good day to catch up with the Chinese Super League, but the time is very short, only three years, and when the team is still called Tianjin Quanjian.
In 2007, a team invested by Tianjin enterprises that had just been established in Hohhot for less than a year returned to Tianjin to complete the reorganization. The club was renamed Tianjin Songjiang F. C.. The team was named Hohhot Binhai team to participate in the second-class league, in 2008, the team changed its name to Tianjin Tuanbo New City team. In 2009, the team changed its name for the third time. This time, the team and the club name were unified. Since then, Tianjin Songjiang team has played the banner and moved to Tianjin Olympic Sports Center at home, but it was not until the end of the season in 2010 that Tianjin Songjiang team won the league.
This team has been ranked in the middle game during the Battle of the China League. In the 2015 season, Quan Jian Group acquired Tianjin Songjiang. The big investment made the team soar like a cloud. In the 2016 season, Tianjin Quanjian team was promoted to the Super League as the first place in the middle class, the football reporter exclaimed that the second “Evergrande” was ushered in Chinese football “.
As expected, the first season of the Chinese Super League became the “top three” Tianjin Quanjian, winning the next year’s Asian Championship qualification, but the rapid development momentum of the team ended abruptly in 2018: in January 2019, in the first instance, the People’s Court of Wuqing district in Tianjin sentenced 12 people, including the power health company of the defendant unit and the defendant Zhang Yuhui, to constitute the crime of organizing and leading pyramid selling activities. So far, Tianjin Quanjian Football clubs have completely lost the qualification to engage in football activities, the team was hosted by Tianjin Sports Bureau and successfully held a super league seat in the 2019 season in the name of Tianjin Tianhai team.
Now looking back at the rapid development of the team in those three years, people can’t help feeling that the football field needs more long-term investment rather than “speculative” capital intervention.
The twists and turns of Tianjin Tianhai are by no means isolated.
The floating of the pyramid tower base in china has led to the rare victory of the national football team in the top position in the high-level competition-it is in order to stabilize the tower base that the campus football has continued to exert its strength in the last 10 years, guide more teenagers to learn about football and go to the green field. In the sequence of professional league matches, Chinese Football Association and Chinese Super League companies do not hesitate to strictly enter the system of “fierce medicine, push forward the” fiscal fairness policy “to strip off non-performing assets that may cause significant losses to league brands.
The starting point of the policy is understandable. The reality is that there is a surging tide of withdrawal in Chinese football, which makes the fans feel a little caught off guard.
At the beginning of February, the three Chinese football teams (Guangdong South China tiger, Sichuan FC and Shanghai Shenxin) that did not submit the “salary confirmation form” to the Chinese Football Association according to the limited time announced their dissolution and withdrawal from the football world. In addition, there are also as many as seven Chinese and B teams who are unable to support the continuation of professional league matches. However, the teams that have handed in the “confirmation form” and the five clubs, including the former football overlord liaozu, have doubts about the confirmation form “, whether you can stay in professional football remains to be proved by providing supplementary materials.
The withdrawal of more than 10 teams (concentrated in China and B) from professional football is difficult to distinguish the advantages and disadvantages for the overall situation of Chinese football at present, but such a trend can at least indicate the professional league career of small and medium-sized clubs, it is not too much to describe it as “struggling.
“I think this year’s exit tide is just the beginning. If the policy is not flexible, more clubs will encounter financial crisis next year, which cannot be completely solved by limited salary, the assessment criteria including access are now a bit too ‘high-end. For example, the training base is up to standard, the youth training echelon is up to standard, the financial health status is up to standard, and then the following team name is neutral. If you really want to go across the board, at least half of the Super League teams cannot reach this standard, not to mention the middle armor.” Investors from a professional league club expressed their worries to reporters, “it is not only small and medium-sized clubs that are in crisis, but also the big clubs that are ahead of six in the middle. Each year, they invest 1 billion and earn less than 0.3 billion, if the league is a pure public welfare league, we can do this, but we are a professional league and the club is a ‘limited liability company’, even if the group shares a large part of the expenditure, let the Book of the club look better, but no one can do it for a long time at such a loss.”
Worries are contagious: investors feel insecure, and players are more worried about their jobs.
“I know that our high salary now is due to good luck, not how high our level is. It is the matter of these years that our value is empty. Not only our domestic players, but also foreign aid. He originally had a transfer fee of 2 million euros, an annual salary of 1 million euros, a transfer fee of 10 million euros to the Super League, and an annual salary of 5 million euros, which were all abnormal, this is the bubble of Chinese football. Although we are the beneficiaries, we feel uncomfortable, because if we continue like this, the whole industry will be damaged, and our players will be the first to bear the burden.” A Chinese Super League player said that his teammates had begun to think about “problems that we never thought about before”: “At the beginning, we all played football with pure football dreams, when I was seven or eight years old, I didn’t play enough every day, so I wanted to play the national team and the World Cup, Making money is not important, but in this environment, what we are most worried about is eating. Players are the weakest link in the whole system. Regardless of state-owned enterprises or private enterprises, the boss can continue to play with money, and the boss will be laid off without money. Even if there is a contract, the vast majority of players cannot go to court, many laid-off players applied for labor arbitration and were kicked.”
Let the professional league “make positive returns” and send positive signals to investors and participants. This is an important work that Chinese Football Association and Chinese Super League Company (Chinese football professional league) must complete in top-level design, what small and medium-sized clubs have to do is to reduce expenditure, and the second is to open source, reduce investment, and try every means to increase their own business income-which is closely related to the brand value of the league.
According to the reporter’s understanding, since 2016, it is rare for the Chinese Super League club to get more than 10 million yuan of sponsorship income in a single season (and it must depend on the coordination of local administrative departments), the commercial development ability of small and medium-sized clubs lags behind the strategic goals of football (such as relegation). If the future Chinese football professional league really cannot coordinate the relevant departments to give the clubs the greatest discount in terms of tax policies, we should also try our best to provide clubs with business development plans such as membership system to help small and medium-sized clubs improve their survival mode.
6-8 rich clubs represent the bright facade of the league, and more than 50 small and medium-sized clubs represent the real foundation of the league, tens of millions of fans are the biggest driving force for the advancement of the league-the purpose of the professional reform of Chinese football is to make the league healthy and full, and to make the national football team based on the league advance into the World Cup.
Beijing, March 9th,
Zhongqing daily · Zhongqing net reporter Guo Jian Source: China Youth Daily