Seizing the air outlet of live broadcast and creating the blue sea of live sports broadcast have also become the top priority of cultivating internal skills during the PP Sports epidemic.
Xinhua News Agency, Beijing, April 24 (Reporter Wei Hua, Wu Shuguang) since the outbreak of the new coronavirus epidemic around the world, sports “big year” has changed to “Lunar year”, global sports events seem to press the “pause button”. According to Wang Dong, executive vice president of Suning Sports Group, at present, although every link in the whole sports industry chain is deeply affected, for sports media, this is also the practice of internal skills, A great opportunity for long-term layout.
For the vast number of sports enthusiasts, the suspension of events has made everyone’s life monotonous, so the quality content of sports has become a scarce product in the industry, Wang Dong said, the persistence of sports media people is to stick to the needs of users, actively carry out content innovation and break the circle, and actively embrace changes. During the epidemic, it is the time to practice internal skills and eat with real skills.
After the sports events were shut down one after another, Suning’s PP Sports gave full play to the advantages of the copyright of the events and the operation of sports media, and launched columns such as the review of classic events, the theme of 100 Stars, and online fitness concerts. Among them, the self-made documentary series “The world of shutdown” launched by PP Sports records the industry changes under the epidemic through interviews with industry mogul and gym owners, which resonates with the industry. COMMENTARY The competitive variety show “call sports meeting” jointly created by the host team fully combines sports, interaction and e-commerce, it also allows the industry and users to see the commentary of PP Sports self-cultivation and the comprehensive strength of the generalization development of the host team.
Seizing the air outlet of live broadcast and creating the blue sea of live sports broadcast have also become the top priority of practicing internal skills during the PP Sports epidemic. Since the live broadcast of ball was launched in March, PP Sports has successively launched multiple original interactive programs on the live broadcast of ball, making up for the vacancy in the flow of live events.
Wang Dong said that fun, entertainment interaction and professionalism have become the foundation for the self-revolutionary survival of sports media during the epidemic. Sports media practitioners also deeply realize that only by maintaining the creative ability of high-quality content, only by integrating industry resources and grasping the changes of users’ demand for content interaction forms can we seek development in the tide of the times.
“The sports industry is not short-term profit-seeking. When enterprises practice the long-term layout of internal skills, large enterprises should be brave to take responsibility.” Wang Dong believes that the impact of the epidemic is temporary. With the continuous relief of the domestic epidemic, the improvement of industry leading media, platforms and enterprises after practicing their internal skills, China’s sports industry will eventually usher in a warm spring.