It is worth mentioning that the association officially implemented the substantive reform of the Association at the end of October, 2019, which also means that the Association of China has taken an important step in deepening the decoupling reform of industry associations.
Xinhua News Agency, Beijing, May 19 (Sun Xiaohui and Wang Meng) a few days ago, China Track and Field Association officially released the 2019 Annual Report of China Marathon (hereinafter referred to as the ‘report’). The report pointed out that the number of marathon events continued to grow in the whole year of 2019. The Association has adopted a number of measures such as implementing the substantive reform, improving the three-level Marathon event management system, and cooperating to carry out marathon micro-live broadcast, it has effectively promoted the professional development of domestic marathon.
More standardized: classification, improvement mechanism
Data statistics show that in 2019, 1828 scale events (road running with more than 800 people, cross-country and hiking activities with more than 300 people) were held nationwide, it covers 31 provinces, autonomous regions and municipalities across the country, with 7.12 million participants.
While the number of events increases, in order to further standardize the road running sport represented by Marathon, the Tian Association continuously improved the three-level Marathon event management system last year, and put Anhui, Jiangsu, Guangdong, shaanxi, Sichuan, Zhejiang and other six provinces are the first batch of marathon classification management pilot units.
Tian Association also said in the report that it would gradually implement the marathon club registration system and gradually build the Chinese marathon club league, through professional marathon clubs, registered and non-registered athletes are provided with high-level training conditions to improve the competitive level of Chinese marathon and other middle and long distance races.
It is worth mentioning that the association officially implemented the substantive reform of the Association at the end of October, 2019, which also means that the Association of China has taken an important step in deepening the decoupling reform of industry associations.
More intimate: setting up the safety protection of events in multiple ages and then improving
considering the special sports needs of teenagers, women, the elderly, the disabled and other groups, the Tian Association actively promoted parent-child running in 2019, women’s Half Marathon, veteran track and field games, youth fun track and field games and other exclusive events that combine age and crowd characteristics, and are aimed at poor areas (national poverty-stricken counties) and community residents, the “well-off contract” marathon series and community running activities were launched respectively, and racing wheelchair groups were also added in large-scale competitions.
In addition, in order to further improve the safety factor of marathon events, Tian Association also provides heart rate warning big data operation system services for association registration events, through the linkage of AI warning large screen, smart wearable devices, mini Program results query and medical APP provide safety protection for runners throughout the process.
The report points out that the marathon heart rate warning big data operation platform will be established step by step in the future, which not only needs to improve the security service level of marathon events, but also needs to strengthen the humanistic care for runners.
More influential: sending out the voice of China to the international stage
the past year has been a year of great international success for the Chinese marathon.
In May, Chengdu marathon entered the world marathon Grand Slam candidate city. In the future, it is expected to be in parallel with the world’s top road running events such as Boston Marathon, London Marathon and Tokyo marathon, as the industry event with the highest specifications, the largest number of participating countries (regions) and the largest number of people in the world’s road running field-the international Tian Lian road running conference landed in Lanzhou, China for the first time, which is also the world Tian Lian (formerly the International Tian Lian) for the first time, the annual road running conference was settled in Asia. In November, Yangzhou, China successfully bid for the 2022 World Half Marathon Championship……
While China’s road running career has made great achievements, the international influence and discourse power of China’s track and field have also been continuously improved. In 2019, Wang Nan, vice chairman of China Tian Association, was elected as the director of World Tian Association and vice chairman of Asia Tian Association, wang Xiaoying, deputy secretary general of the Tian Association, was elected as the vice chairman of the Asian veteran track and field federation, and another 7 people were successfully elected as members of the subordinate Committee of the Asian Tian Association.
More diverse: exploring new business forms of marathon communication through multiple channels
with the increasing scale and number of events, expanding the spread range of events through network platforms and other channels has also become the focus of the work of the association.
Last year, with the help of new media communication advantages, the association introduced new technologies such as micro-live broadcasting into the broadcast of the event, and used other forms of social self-media platforms such as live broadcast interactive platform and network live broadcast, expand the influence spread of road running events represented by marathon through multiple channels.
The report shows that in 2019, 21 track and field events were broadcast online through the micro-live broadcast platform, and more than 5 million people were watched online. Compared with the past, the communication effect achieved a big breakthrough, marathon micro-live broadcast platform will also become an important strategic platform for the integration and development of “media + industry” of China Track and Field Association.