From May 8th, BOCOG of Beijing Winter Olympics has collected the visual appearance design of uniforms for the 2022 Winter Olympics globally, looking forward to collecting works that perfectly combine nationality, artistry and functionality, it was unveiled at the 2022 Beijing Winter Olympics and Paralympic Games.
Xinhua News Agency, Beijing, May 8th issue: looking forward to collecting nationality, “Winter Olympics business card” with perfect combination of artistry and functionality-Yan Cheng’s interpretation of the collection points of visual appearance design of uniforms in Beijing Winter Olympics
Xinhua news agency reporters Wang Yong, Ji Ye, xia Zilin
Beijing Winter Olympic organizing committee has been collecting the visual appearance design of uniforms for the 2022 Winter Olympics from May 8th, looking forward to collecting works that perfectly combine nationality, artistry and functionality, it was unveiled at the 2022 Beijing Winter Olympics and Paralympic Games.
Yan Cheng, minister of human resources department of Beijing Winter Olympic organizing committee, accepted an exclusive interview with Xinhua News Agency before the announcement to understand the main points of this collection activity.
The collection activity ends on June 10
Yan Cheng introduced that the Beijing Winter Olympic organizing committee ends from May 8 to 17 on June 10, the visual appearance design scheme of uniforms and equipment for Beijing 2022 Winter Olympics and Winter Paralympic Games is publicly collected for the public. During this period, BOCOG took the form of issuing announcements, conducting interviews, interactive Q & A, collecting and interpreting, etc., and promoted the push on traditional media such as newspapers, radio, television, microblog, WeChat and other emerging media, at the same time, send design invitation letters to various professional colleges, design institutions and well-known designers.
Yan Cheng said that this collection activity does not impose any restrictions on nationality, gender, occupation and age. All collection documents are published on the official website of Beijing BOCOG, and the whole process of collection activities is transparent and open. At the same time, in order to reflect the fairness and professionalism of the collection work, China Fashion Designers Association was entrusted to assist in the collection and review work. BOCOG warmly welcomes designers and artists from all over the world to participate in the visual appearance collection of uniforms and equipment for the Beijing 2022 Winter Olympics and the Winter Paralympic Games.
After the collection time is closed, BOCOG will organize the Review Committee and the mass review team to select and evaluate all the application plans through the initial evaluation, re-evaluation and other links. In order to fully reflect fairness, openness and fairness, the overall link of the selection activities will be carried out under the supervision of the supervision and audit department, and the review process and review results will also be entrusted to the notary office for notarization. The final application plan selected by the Beijing Winter Olympic organizing committee will be submitted to the International Olympic Committee and the International Paralympic Committee for approval.
The uniform design plan of Beijing Winter Olympics and Winter Paralympic Games is expected to be officially released in the second half of next year. At that time, we hope to show the results of this collection to the society in the form of a clothing show.
The extremely challenging “proposition composition”
Yan Cheng said that the visual appearance design of uniforms in Beijing Winter Olympics is actually a “proposition composition” for global designers “, the topic is how to apply the core graphics and color system of Beijing Winter Olympics and Paralympic Games to uniforms.
Yan Cheng introduced that in 2008, Beijing once dedicated an “incomparable” Olympic event to the world. Through the cutting design and extension application of the core pattern of moire, the Olympic uniform, it creates the eternal image of harmony, perfection and endless life, and creates an Olympic atmosphere of enthusiasm, joy, participation and dedication.
The uniforms of Beijing Winter Olympics and Winter Paralympic Games should also cut and apply the core graphics of 2022 Winter Olympics and Winter Paralympic Games to achieve color and patterns artistic expression and create the expressive force, impact and appeal of uniform design, so as to enrich the overall image landscape system of Beijing Winter Olympics and Winter Paralympic Games.
Yan Cheng believes that different from Beijing 2008 Olympic Games, this collection activity is relatively more complicated due to the characteristics of winter sports. Not only should the visual appearance be designed, but also the functional research of uniforms should be plus-sized. It is necessary to scientifically determine the uniform category plan and plus-sized the integration and application of new materials, new processes and new technologies to meet the work needs of specific climate conditions, different scenes and different groups. Through the interaction and interaction between each uniform equipment category, an organic system is formed to meet the overall functional protection requirements and form a winter sports uniform equipment solution under low temperature.
On the other hand, designers are also required to design distinctive, high-quality and professional uniforms and equipment for the staff, volunteers and technical officials during the competition through design collection, show the elegant demeanour of the staff of Beijing Winter Olympics and Winter Paralympic Games to the world, show the national image, and make new and greater contributions to a wonderful, extraordinary and outstanding Olympic event.
The “Beijing Winter Olympics business card” with multiple functions
Yan Cheng introduced that uniforms are an important part of the Olympic sport event landscape system, including staff, technical officials and volunteer uniforms. It can be said that uniforms are the exclusive identity marks of staff, volunteers and technical officials. They provide a set of light, warm, beautiful and comfortable uniforms, which is an important guarantee for the successful holding of an Olympic Games.
During the Winter Olympics and Paralympic Games, when tens of thousands of volunteers, staff and technical officials appeared inside and outside the stadium in uniform uniforms, it was equivalent to showing a beautiful “national business card”.
Therefore, designers need to realize the visual recognition function through uniform design and modern expression, convey and display the image of the host country, so that more people can directly feel and recognize the cultural charm of the host country, convey Olympic values, Beijing Winter Olympics and Winter Paralympic Games vision to the world, spread the long and rich culture and splendid civilization of the Chinese nation, stimulate the national spirit and forge ahead, and tell the Chinese story of the new era.
Yan Cheng said that the 2022 Winter Olympics and the Paralympic Games in Beijing not only built a platform for athletes to create outstanding achievements, but also provided a stage for designers to create great works. The image design of landscape of the Olympic Games has a mission. Through the Beijing Winter Olympics and the Winter Paralympic Games, the role and value of the design have been promoted to the national level, playing an important role in shaping the national image and exploring and inheriting the cultural value.
“Beijing BOCOG hopes to select the best and the best through the platform of public collection, and select the outstanding achievements that can represent the contemporary inheritance, innovation and development of China, finally, the visual appearance design scheme of uniform equipment for Beijing Winter Olympics and Winter Paralympic Games was formed, which realized the perfect combination of nationality, artistry and functionality, and became the embodiment of the characteristics of the times, the popular model of uniforms and equipment for the Winter Olympics and the Winter Paralympic Games.”