As the epidemic prevention and control situation continues to improve, Lanzhou sports venues have resumed opening in an orderly manner. Peng Yidong is the manager of a fitness club in Lanzhou city.
Xinhua News Agency, Lanzhou, May 22 (Reporter Zhu Yilin, Bai Liping, and Huang Zemin) as the epidemic prevention and control situation continues to improve, Lanzhou sports venues have resumed opening in an orderly manner. Peng Yidong is the manager of a fitness club in Lanzhou city. “Due to the need of epidemic prevention and control, the membership admission rate is less than half of the same period in previous years, and many gyms are facing pressure.” Peng Yidong said, “How to ‘rebound at the bottom’ is what every gym and even sports industry needs to think about now.”
At the beginning of the epidemic, in order to reduce the loss of members, many gyms across the country turned offline lectures into “cloud” live broadcasts. Fitness coach incarnates short video anchor and records fitness videos for members’ reference. Peng Yidong and his colleagues set up a fitness group on WeChat, and the fitness coach guided the members to practice online.
“At the beginning, there were only one or two people ‘clock-on’. Later, more and more people practiced, and many people would ask for detailed action Essentials, which was a good trend. During the epidemic, home fitness has gone from simple imitation to professional training.” Peng Yidong said.
The New Coronavirus epidemic has made more and more people realize the importance of health. People who don’t like sports walk into the gym and start exercising, while those who have exercise habits hope to get professional guidance.
Zhang Peng is a fitness enthusiast. Usually, he often goes to the gym to do some simple aerobic exercises. Now, as the gym returns to work orderly, he hopes to get more professional guidance. “After returning to work in the gym, I found a personal trainer to guide healthy diet and carry out anaerobic training, hoping to have a more perfect figure and a healthier body through exercise.”
Xu Qi, as an insider in the fitness industry, believes that the geographical location and decoration environment of the gym are important to the development of the industry, but the real competitive advantage of the gym is no longer these “objective factors”.
“The degree of specialization is a major factor in the gym’s ‘Revival.” Peng Yidong said, “the equipment of fitness equipment, the teachers and on-site atmosphere of group training, and the qualification of personal coaches are all the keys to the gym’s” promotion. We should reflect and improve these aspects.”
Office worker Li Ming takes part in the “laimei hot dance” group practice class in the gym every week. “I like dancing in the gym very much, and I can’t feel this relaxed and lively exercise atmosphere when exercising at home. Lemei hot dance can not only exercise the body, but also relax the body and mind with music accompaniment. It is a healthy, efficient and happy exercise method.”
Peng Yidong introduced that with the continuous improvement of members’ requirements for fitness, group operation classes are also constantly increasing quality and efficiency. “We have held more than 15 kinds of group exercises, including yoga, boxing exercises, Pilates, etc., to meet the hobby needs of different members.” He said, “take Lemei hot dance as an example, teachers need to train through Lemei, a professional institution, in order to use designated music for teaching. There are very few teachers who can have this professional qualification, and teachers who can “burn” the classroom atmosphere are even more rare.”
Professional Needs Drive professional development, and survival of the fittest has become an inevitable trend in the development of fitness industry. Xu Qi believes that with the popularization of fitness knowledge and the continuous improvement of fitness needs, the “threshold” of fitness coaches will be higher and higher, and high-quality private education groups will also drive the development of fitness industry.
“Now, people’s exercise goals can no longer be simply described as ‘slimming up.” He said, “the public’s exercise needs have varied according to different groups. For example, teenagers focus on losing weight, while postpartum people focus on postpartum recovery training. This requires fitness coaches to have more professional knowledge and rich training experience, otherwise they will be eliminated by the fitness market.”